Developers wanting to set new or refurbished office space apart in a competitive market, and employers wanting to provide a working environment that attracts the best employees, are finding illumination through digital art and lighting installations.
For example, as reported on the website of Installation and AV Technology Europe, two recently renovated office buildings in Chicago have introduced large-scale light and digital art installations in order to create a more distinctive and inspiring workplace.
In one building, the lobby has been turned into an eye-catching contemporary art space using a unique 14ft-wide-by-23ft-tall digital art installation that constantly ‘paints’ new compositions.
Meanwhile, the focal point of the other building is a large-scale infinity effect digital light-art installation that spans across 72ft of street-level windows. The windows now glow with 52 different light animations, creating an unmissable and welcoming entrance.
Greg O’Neal, SVP and asset manager at the buildings’ owner, Beacon Capital Partners, said, “Our goal is to create distinctive workplaces, and both of these renovations reveal how digital and light art can transform buildings into experiences that engage tenants and draw visitors.”
Additionally, integrating space for art (of all kinds) into an office design has been shown to facilitate learning and improve productivity. In a previous news article, A positive picture of art in the workplace, we highlighted how a study at Exeter University showed that an office environment enriched with art raised productivity levels by 15%